Our Mission
A mission statement is written by an entity to reflect its core purpose, character, and values. It can be as short as a phrase or it can be as long as several paragraphs. Its primary function is internal – to state the significant measures of an entity’s success – and its prime audience is the management and shareholders.
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Meanwhile, the vision statement describes an entity’s broad, aspirational image of the future. The vision statement communicates both the purpose and values of the entity. For employees, it sets expectations on how they are expected to act and motivates them to give their best.
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